Best Native Ads Platforms 2023

Advertising on native platforms has become extremely popular in recent years and for a good reason.

Unlike mainstream online advertising on Facebook Ads or Google Ads, native advertising blends in with its surroundings, making it more appealing to audiences increasingly immune to intrusive ads.

This article will explore native advertising and analyze the best native ad platforms in 2023, including their advantages and benefits.

Table of Contents:

• 1. Meaning of native advertising
• 2. Benefits and Advantages of Native Advertising
• 3. Types of Native Ads
• 4. Native Advertising Examples
• 5. Native Advertising Platforms
• 6. Taboola
• 7. Outbrain
• 8. Revcontent
• 9. Yahoo Gemini
• 10. MGID
• 11. Nativo
• 12. Adcash
• 13. Zemanta

---

1. Meaning of native advertising

First, let’s clarify the meaning of native advertising. Native ads are online advertising that seamlessly integrates with the platform’s content where it appears.

The goal is to provide a less intrusive and natural advertising experience that feels less like an ad and more like part of the content.

Native ads can be found in various formats, such as:

• sponsored content,
• promoted listings,
• and recommended articles.

---

2. Benefits and Advantages of Native Advertising

One of the main advantages of native advertising is that it is less disruptive than traditional advertising. Because it is integrated into a platform’s content, it is more likely to be seen by users and less likely to be ignored or blocked by ad-blocking software.

Additionally, native advertising can be more engaging than traditional advertising, as it is often presented in a more visually appealing format and more likely to be clicked on.

Native advertising can also be more effective than traditional advertising. Because it is integrated into the platform, it can be more targeted to specific audiences, increasing the chances of conversion.

Additionally, because native advertising is often presented in a more visually appealing format, it can be more memorable and leave a longer-lasting impression on users.

---

3. Types of Native Ads

There are various types of native advertising, each designed to mimic the form and function of the content around them, making them less intrusive and more engaging to users. Here are some of the most common types of native advertising:

• In-Feed Ads

These ads are placed within a website or social media feed and are designed to look and feel like the surrounding content. In-feed ads typically include an image, headline, and description and can be sponsored content or product listings.

• Recommendation Widgets

These widgets appear at the end of articles or content pieces and suggest related articles or content that the user may be interested in. These ads typically include an image, headline, and description and can be sponsored or editorial.

• Sponsored Content

Sponsored content is created by the advertiser and published on a third-party website or platform. This type of native ad is designed to provide value to the user while promoting the advertiser’s brand or product. Sponsored content can come in various forms, including articles, videos, and infographics.

• In-Ad with Native Element Units

These native ads are placed within a banner or display ad and are designed to blend in with the surrounding content. They typically include an image, headline, and description and aim to deliver a more seamless advertising experience.

---

4. Native Advertising Examples

Native advertising examples are everywhere, and you may not even realize you are seeing them. A typical native advertising format you often see is sponsored or recommended posts on news and media websites.

At the same time, sponsored posts on social media platforms such as Facebook and Twitter could also be considered examples of native advertising, as are recommended supported sponsored listings on news websites. For example, a boosted post on Facebook could also be regarded as native advertising.

Native ads can also take the form of product placements in movies and TV shows or even in-game advertising in video games.

---

5. Native Advertising Platforms

There are several native advertising platforms available with their advantages and benefits.

Let’s look at some of the best native ad platforms in 2023.

---

6. Taboola

Taboola is one of the leading native advertising platforms, with over 1.4 billion users worldwide. Taboola’s main advantage is its ability to provide personalized recommendations based on user behavior seamlessly within the content, which increases the chance of a conversion.

Taboola’s AI-powered platform analyzes user behavior to personalize each publisher’s homepage to different readers, making it an ideal platform for businesses looking to increase engagement and conversions.

The latest update, known as ‘SmartBid Dimensions,’ now allows advertisers to couple contextual and demographic data with more user dimensions on readers – data points that uniquely connect content, consumers, and interests and are sourced from the company’s 500 million active users and 30 billion clicks annually.

---

7. Outbrain

Outbrain is another popular native advertising platform, with over 1 billion users worldwide.

Outbrain’s main advantage is its ability to reach a large audience, making it an ideal platform for businesses looking to increase brand awareness.

Outbrain’s platform is easy to use and provides detailed analytics, making tracking and optimizing campaigns easy.

---

8. Revcontent

Revcontent is a relatively new native advertising platform but has quickly gained popularity due to its innovative approach.

Revcontent’s platform is designed to provide a more personalized experience, focusing on delivering high-quality content to users.

Revcontent’s AI-powered platform analyzes user behavior to deliver targeted content and optimize campaigns, making it easy for businesses looking to increase engagement and conversions.

---

9. Yahoo Gemini

Yahoo Gemini is a native advertising platform that combines search and native advertising.

Yahoo Gemini’s main advantage is its ability to reach a large audience through its partnership with Yahoo and Bing.

Yahoo Gemini’s platform is easy to use, track and optimize campaigns.

---

10. MGID

MGID is a native advertising platform that focuses on providing high-quality content to users. MGID’s main advantage is its ability to reach a large audience, making it an ideal platform for businesses looking to increase brand awareness.

MGID’s platform is easy to use and provides detailed analytics, making tracking and optimizing campaigns easy. MGID also offers a self-service platform, making it easy for businesses of all sizes to get started with native advertising.

NOTE: MGID is considered one of the best advertising platforms for affiliate marketing in 2023.

---

11. Nativo

Nativo is a native advertising platform that prides itself on its ability to provide a premium advertising experience.

Nativo’s platform focuses on delivering high-quality, relevant content to users, making it an ideal platform for businesses looking to increase engagement and conversions.

Nativo’s platform is easy to use and provides detailed analytics, making tracking and optimizing campaigns easy.

---

12. Adcash

Adcash is a native advertising platform that offers a variety of ad formats, including native ads.

Adcash’s platform is easy to use and provides detailed analytics, making tracking and optimizing campaigns easy.

Adcash’s main advantage is its ability to reach a large audience, making it an ideal platform for businesses looking to increase brand awareness.

---

13. Zemanta

Zemanta is another popular native advertising platform that should be included on the list of best native ad platforms in 2023. Zemanta’s main advantage is its ability to provide a fully automated, self-serve platform that allows businesses of all sizes to create, manage, and optimize native advertising campaigns easily.

Zemanta’s platform uses machine learning algorithms to analyze user behavior and deliver personalized recommendations, increasing the chances of conversion. The platform also provides detailed analytics and reporting, allowing businesses to track the performance of their campaigns and make data-driven decisions.

Zemanta offers a variety of ad formats, including sponsored content, promoted listings, and recommended articles. The platform also provides various targeting options, allowing businesses to reach their target audience based on interests, behaviors, and demographics.

Overall, Zemanta is an ideal platform for businesses looking to start with native advertising. Its fully automated, self-serve platform makes it easy to get started, while its machine learning algorithms and detailed analytics allow businesses to optimize their campaigns for maximum effectiveness.

---

Conclusion

Native advertising is an effective way for businesses to reach their target audience in a less intrusive and more natural way.

The best native advertising platforms in 2023 offer unique advantages and benefits, from personalized recommendations to premium advertising experiences.

By choosing the right platform and leveraging the benefits of native advertising, businesses can increase engagement, conversions, and brand awareness.