With Discovery Ads you could reach up to 3 billion people across different Google placements. Besides that Google Discovery Ads delivers your ads to a way better audience, could say that you get premium traffic within the Discovery platform.
How to get started with Discovery campaigns?
Google Ads Discovery Campaigns Complete Tutorial 2021
Google Discovery Ads Guide Quick Navigation:
- Step 1. Conversion Tracking Set-up
- Step 2. Create a new Discovery Ads campaign
- Step 3. Select the Goal Objective
- Step 4. Choose the Discovery Campaign Type
- Step 5. Select locations to target
- Step 6. Choose The Bidding Strategy
- Step 7. Set the budget you want to spend each day
- Step 8. Google Discovery Ads Targeting. Define your Audiences
- Step 9. Optimized targeting: get more conversions within your budget
- Step 10. Create your ads
Discovery Ads are available for the following campaign goals:
- Website traffic
1. Conversion Tracking Set-up
To get the best performance for your Google Ads campaigns, you should start by setting up the conversion tracking on your website.
You can import events from your Google Analytics as a conversion or set up a new one directly in Tools and Settings › Conversions
Learn more about Google Ads Conversion Tracking Set Up Complete Guide
2. Create a new Discovery Ads campaign
Once you have conversion tracking set up properly, you need to create a new campaign in your Google Ads account.
As it was mentioned before, Discovery ads are available for Sales, Leads, or Website Traffic Objectives
3. Select the Goal Objective
4. Choose the Discovery Campaign Type
5. Select locations to target
6. Choose The Bidding Strategy
7. Set the budget you want to spend each day
Your budget settings affect how quickly we can optimize your campaign for conversions.
For campaigns using Target CPA bidding, it’s recommended to set a budget that’s at least 15 times your target CPA. Use the chart below to understand how long it takes to optimize your campaign depending on the current budget.
|Budget setting||Optimization time|
|More than 15 times your target CPA||7 to 8 days|
|10 to 15 times your target CPA||2 weeks|
|5 to 10 times your target CPA||3 weeks|
Google Discovery Ads Targeting
8. Define your Audiences
8.1. Targeting ➜ Define your Audiences, Demographic
NOTE: Adding too many targeting options or restrictions may limit your campaign’s reach.
8.2. Demographics ➜ Select your demographic targeting
With demographic targeting, you can reach people who are likely to be in the demographic groups that you choose, including age, gender, parental status, or household income.
8.3. Interests & detailed demographics ➜ Select audiences to define who should see your ads. You can create new audiences in Audience Manager
Select one of the audience types to define who should see your ads:
I would recommend testing different interests and habits (Affinity) and In-market audiences. For me, Affinity audiences as shown below work the best.
9. Optimized targeting: get more conversions within your budget
Optimized targeting helps you get more conversions within your budget. Google may find people beyond your selected audience.
Information such as your targeting signals, landing page, and assets are used to find people likely to convert. Your targeting signals may see reduced traffic if better performance is found elsewhere.
Ads have seen an average of 20% more conversions by using optimized targeting
10. Create your ads
In order to get the best results, I’d recommend testing at least 3 ads in every ad group: 1-2 discovery ads and 1-2 discovery carousel ads.
10.1. Final URL ➜ Insert your landing page final URL
10.2. Images and logos ➜ Add at least 1 landscape or square image, 1 portrait image, and 1 logo. Best is to add as many creatives as it possible. Lately Google start disapproving ads for call to actions buttons, so better avoid them in your creatives.
10.3. Headlines ➜ Add up to five headlines that will be combined with your other assets to generate your ads.
10.4. Descriptions ➜ Add up to 5 descriptions that will be combined with any one of your headlines to generate your ads.
10.5. Business name ➜ Add name of your product/brand/business.
10.6. Call to action text ➜ Choose Call to action text that better fits your campaign goals ➜ Click SAVE
Check also my Google Display Ads Complete Guide With Examples Of The Best Practices
P.S. If this article was helpful, or you still have any questions, please drop a line in the comment section below.