TikTok has emerged as a leading platform for social media advertising, with its user base rapidly expanding and its engagement levels skyrocketing.
To help advertisers optimize their campaigns and simplify the processes, TikTok offers automated rules, a powerful feature that allows users to set up predefined ad conditions.
This article will explore TikTok Ads’ automated rules, benefits, and best practices to maximize their effectiveness.
Table of Contents:
- 1. Understanding TikTok Ads Automated Rules
- 2. Benefits of TikTok Ads Automated Rules
- 3. How to create TikTok Automated Rules
- 4. Best Practices for TikTok Ads Automated Rules
- 5. Key Takeaways With TikTok Ads Automated Rules
1. Understanding TikTok Ads Automated Rules
TikTok Ads’ automated rules are predefined conditions that advertisers can select to manage their ad campaigns.
These rules can be configured to trigger specific actions when certain conditions are met, such as adjusting bid amounts, pausing or resuming campaign/ad group, or sending notifications to advertisers.
This automation feature saves advertisers time and effort by automating routine tasks and optimizing ad performance.
2. Benefits of TikTok Ads Automated Rules
- Improved Efficiency: Automated rules help streamline ad management by eliminating the need for constant manual monitoring and adjustments. Advertisers can save time and focus on strategic aspects of their campaigns while the automated rules handle routine tasks.
- Real-Time Optimization: Advertisers can react promptly to changing market dynamics with automated rules. By setting up rules to adjust bids based on performance metrics, such as click-through rates (CTRs) or conversion rates, campaigns can be optimized in real-time to maximize ROI.
- Enhanced Budget Control: Automated rules allow advertisers to set campaign spending limits and thresholds. This helps prevent overspending and ensures that budgets are utilized effectively, aligning with specific objectives.
- Proactive Campaign Management: Advertisers can proactively manage their campaigns by configuring automated rules to trigger actions based on predefined conditions.
- For example, rules can be set to increase or decrease bids during peak hours when specific metrics fall below a certain threshold.
3. How to create TikTok Automated Rules
To create an automated rule in TikTok Ads Manager, follow these steps:
Log in to your TikTok Ads Manager account.
From your TikTok’s Business Center, navigate to your Advertising account.
Navigate to Campaigns ➜ select the campaign or campaign’s ad group where you want to apply a rule ➜ click Automated rules ➜ choose to Create a new rule.
Within the chosen campaign, click on the “Automated Rules” tab.
Click the “Create” button to set up a new automated rule.
Define the conditions for your rule by selecting the appropriate options from the drop-down menus. For example, you can choose conditions based on spending, impressions, click-through rate (CTR), or conversions.
Set the thresholds for your selected conditions. For instance, you can specify how much you want your ad campaign to spend without getting specific results or any other metric we’ll describe later.
Choose the action you want the automated rule to perform when the conditions are met. You can select actions such as increasing or decreasing bids, pausing or resuming campaigns, or sending notifications.
Set the frequency at which the automated rule will run. You can run it daily, on specific days of the week, or at a custom frequency.
Optionally, enable notifications to receive alerts when the rule is triggered or when specific conditions are met.
Review the summary of your automated rule to ensure that all the conditions, thresholds, and actions are set correctly.
Click the “Save” or “Create Rule” button to activate your automated rule.
4. Best Practices for TikTok Ads Automated Rules
Turn OFF Rules Examples
1. Turn Off the campaign at Specific Time
2. Turn Off Ad group when its Total cost is higher than $20 and Realt-time Result is less than 1.
3. Turn Off Ad groups when the Real-time Cost per Result exceeds $20, and Realt-time Result is greater than 0.
4. Turn Off Ad group when it receives clicks without conversions.
5. Turn Off Ad group when its CPC is higher than a specific amount with more than one click and less than one conversion.
Turn ON Rules Examples
1. Turn ON the campaign at Specific Time
2. Turn ON the ad group/campaign if Real-time Cost per Result is less than $12 & Real-time Results are higher than 0
Scaling Rules Examples
1. Rule for scaling ad group by 30% If Real-time Cost per Result (Conversion) for the last three days is less than $10 & Total cost per ad group for the previous three days is higher than $100
5. Key Takeaways With TikTok Ads Automated Rules
- Define Clear Objectives: Define your campaign objectives before setting up automated rules. Determine the key metrics that align with these objectives and identify the conditions that need to be met to trigger specific actions.
- Monitor Performance Regularly: Even with automated rules, monitoring your campaigns is essential. Please keep track of key performance metrics and adjust your rules to ensure they align with your objectives.
- Start with Simple Rules: Begin by setting up basic rules that are easy to understand and implement. For example, you can start with the rule to pause a campaign if the cost per acquisition (CPA) exceeds a certain threshold or to increase bids if the CTR is above a specific level. As you gain more experience and familiarity with the platform, you can gradually introduce more complex rules.
- Test and Refine: Automated rules allow you to experiment and refine your campaigns. Test different conditions, actions, and thresholds to find the combinations that deliver the best results. Continuously analyze the impact of your rules and adjust them accordingly.
- Take Seasonality into Account: Consider the seasonal nature of your business or industry when configuring automated rules. Adjust your rules to account for periods of increased or decreased demand and any specific events or holidays that may affect your campaign performance.
- Utilize Notifications: Take advantage of the notification feature provided by TikTok Ads. Set up notifications to receive alerts when specific conditions are triggered, such as significant changes in critical metrics or when certain thresholds are crossed. This allows you to stay informed and take timely action when necessary.
- Combine Manual and Automated Management: While automated rules offer significant benefits, balancing automation and manual management is essential. Regularly review your campaigns, analyze data, and make strategic decisions that automated rules may not cover.