The “Life Force 8” Secrets to Supercharging Your Sales Strategy

In the competitive world of sales, leveraging effective strategies can make a significant difference.

One such powerful concept is the “Life Force 8,” which encompasses fundamental human desires that drive buying behavior.

According to consumer researchers and psychologists, these eight foundational “desires” are common to everyone.

This natural desire driving all human behavior, the author of CA$HVERTISING book – Drew Eric Whitman, calls the Light-Force 8 (LFA for short).

The Life-Force 8

These are eight things humans are biologically programmed to desire:

• Survival, enjoyment of life, life extension
• Enjoyment of food and beverages
• Freedom from fear, pain, and danger
• Intimacy (Sexual companionship)
• Comfortable living conditions
• To be superior, winning, keeping up with the Joneses
• Care and protection of loved ones
• Social approval

If you appeal to one of these LF8 desires, you tap into the “essence of what makes humans tick.” No one can escape the desires for the LF8, and smart advertisers tap into them.

The Nine Learned (Secondary) Human Wants

By tapping into these desires, you can create a compelling sales pitch that resonates with your audience’s core motivations.

Aside from the LF8, there are many other wants:

• To be informed
• Curiosity
• Cleanliness of body and surroundings
• Efficiency
• Convenience
• Dependability/quality
• Expression of beauty and style
• Economy/profit
• Bargains

We weren’t born with these wants, we learned them. They’re not biologically hard-wired and thus not as powerful as the LF8.

We never question the LF8. We simply must have them.

The simple formula for desire goes like this:

Tension → Desire → Action to satisfy the desire

When you appeal to the LF8, you create a drive that motivates people to take action to fulfill that desire ASAP.

Interesting fact: It’s pleasant not only for us to satisfy our own LF8 desires, but to READ about how OTHERS have done so too.

Good advertisers use SPECIFIC and VISUAL language to install a “mental movie” in readers’ heads.

Vicarious pleasure is where persuasion begins:

The first use of any product is inside the consumers; minds.

The less imagery you convey, the less your message occupies clients’ minds, and the less likely you’ll influence them.

Use positive visual adjectives to boost your writing.

Applying the “Life Force 8” in Sales

Identify Customer Needs

Start by identifying which of the “Life Force 8” drives are most relevant to your target audience. Conduct thorough market research and understand their primary motivations.

Craft Compelling Messages

Tailor your marketing messages to address these specific desires. For instance, if your audience values safety and security, emphasize how your product offers peace of mind and protection.

Use Emotional Triggers

Emotions play a crucial role in purchasing decisions. Use storytelling and emotional appeals to connect with your audience on a deeper level. Highlight how your product can enhance their lives in line with the “Life Force 8” principles.

Build Trust and Credibility

Establishing trust is essential in sales. Provide testimonials, case studies, and guarantees to reassure potential customers. Demonstrating how your product has positively impacted others can be a powerful motivator.

Leverage Social Proof

Social approval is a significant driver in purchasing behavior. Showcase customer reviews, ratings, and social media endorsements to build credibility and encourage trust in your product.

Offer Solutions to Problems

Position your product as a solution to common problems your audience faces. Clearly articulate the benefits and how it addresses their specific needs, whether it’s comfort, security, or social approval.

Create a Sense of Urgency

Encourage immediate action by creating a sense of urgency. Limited-time offers, exclusive deals, and countdowns can prompt customers to make quicker decisions, tapping into their desire to avoid missing out.

Personalize the Experience

Personalization can significantly enhance the effectiveness of your sales approach. Use customer data to tailor your messages and offers, ensuring they feel valued and understood.

The Bottom Line

People have 8 basic wants.

The strongest ad appeals are based on these 8 wants.

The most effective way to appeal to those wants is to write copy that causes people to VISUALLY use your product/service inside their heads, building a desire for the satisfaction of the want(s) your product promises to provide.

Once you’ve got them wanting fulfillment, influence them to believe your product delivers what you say.

Applying the “Life Force 8” to your sales strategy can lead to remarkable improvements in your selling techniques.

By understanding and addressing the core human desires that drive purchasing behavior, you can create more compelling and persuasive sales pitches.

Remember to continuously analyze and adapt your approach based on customer feedback and market trends to stay ahead in the competitive sales landscape.