More than 280 billion emails are sent daily.
This figure is expected to reach 333 billion daily emails by the end of 2021.
Email marketing strategies have changed over the years.
What worked five years ago, now no longer works.
But it’s still a key player in any marketing strategy.
In fact, for the very best online marketers’ email marketing is their go-to marketing channel.
Why you may ask?
It’s because it brings in the results and delivers the best marketing ROI:
Email marketing outperforms all online marketing strategies, including SEO, PPC, and content marketing!
An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals.
And on average, for every $1 you spend on email marketing, you can expect a return of $51 (up from $39 last year)!
Not bad, right?
Here, I’ll share the Nine-word email marketing strategy you can use to re-engage the dead leads.
The main point of the 9 Word Email is the re-engagement of your inactive audience. The purpose of the 9 Word Email strategy is to ask your dead leads a relevant, engaging question that would get a reply.
The nine-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson’s claim was that a subject line with just the recipient’s name and a body with a one-line (originally 9-word) question is all you need to engage.
The nine-word email is basically an email that doesn’t have anything on it except the nine-word (or less) question that you have designed to engage your potential client into a dialogue. Source: tckpublishing.com
To implement the 9-word email strategy just follow these steps :
1. Use the name of the person in the subject line
Putting someone’s name in the subject line is magical.
If we see something like that, it’s proven that our pupils dilate…we get a squirt of dopamine and we’re naturally drawn to that.
2. Send a question based on what the person inquired about when they first engaged with you in the body of the email
You naturally want to make that offer, to solve your customer’s problem right away.
Here are some examples:
Are you still looking for a vacuum cleaner?
Are you still looking to invest in Facebook ads?
Are you still looking to grow your email list?
Are you still planning a trip to Greece?
Are you still looking for instant and free of charge money transferring?
Any company in any niche:
Are you still looking at growing your blog traffic?
3. Engage in a conversation to recommend your product
There are several rules for writing an engaging subject line:
- Avoid adding any unnecessary fluff. The email should include the absolute minimum word count you can manage.
- Remember that the email’s purpose is to re-engage, not to make an outright sale. Don’t be pushy. Make the email conversational and engaging instead of explicit and intense.
- Address the recipient directly. To make your outreach personal and casual, use the recipient’s first name only. Obviously, to keep the email concise, address the recipient only once.
- Make it about the recipient. The key factor in whether your email will work or not is the ‘need.’
P.S. I’d sure love to hear what you think about this post! Just drop a line in the comment section below and share your thoughts or questions.