Automated rules let you make changes in your account automatically, based on the settings and conditions you choose. You can change your ad status, budget, bids, and more.
Rules Action List
There are the following actions available for automated rules in Google Ads:
Enable campaign/ad group/ads/keyword
Pause campaign/ad group/ads/keyword
Change campaign budget
Change ad group/keyword bids
Change keyword bidding
Change labels
Send Email
How To Set Automated Rules
Go to the Campaign, Ad Group, or Keywords page where you’d like to create an automated rule.
Click the 3-dot icon above the statistics table.
Select Create an automated rule.
Or just select campaign/ad group/ad/keyword on which you’d like to apply an automated ruleclick Editselect Create an automated rule
Add a rule name
Under the “Action” drop-down select the desired option:
Enable campaigns
Pause campaigns
Change budgets
Set new budget
Increase budget
Decrease budget
Change labels
Send email
Select campaign, you want this rule to be applied
To add a condition, click in the “Conditions” section to add a condition.
List of Automated Rules conditions:
Performance
Clicks
Cost
Impressions
All video ad sequence impressions
CTR
Interactions
Interaction rate
Engagements
Engagement rate
Invalid clicks
Invalid click rate
Invalid Interactions
Invalid Interaction rate
Avg. CPC
Avg. cost
Avg. CPE
Avg. CPM
Avg. CPV
Avg. target CPA
Avg. target ROAS
Views
View rate
Watch time
Avg. watch time/impr.
Video played to 100%
Video played to 75%
Video played to 50%
Video played to 25%
Impr. (Abs. Top) %
Impr. (Top) %
Viewability
Viewable impr.
Non-viewable impresions
Measurable impresions
Non-measurable impresions
Measurable cost
Measurable rate
Average viewable CPM
Viewable CTR
Viewable impression distribution
Non-viewable impressions distribution
Non-measurable impressions distributions
Viewable rate
Conversions
Conversions
Cost/conversion
Conversion rate
Conversion value
Conversion value/cost
Conversion value/click
Value/conversion
Conversions by conversion time
All conversions
Orders
Revenue
Attributes
Campaign type
Campaign subtype
Status
Status reason
Bid strategy name
Bid strategy type
Daily budget
Budget name
Total budget
Target ROAS
Label
Negative keyword list
Conversion setting
Target CPA
Competitive metrics
Search impression share
Search top IS (above the organic search results impression share)
Search absolute top impression share (abs. top IS)
Search lost IS (rank): This is the percentage of time your ad didn’t appear because of poor ad rank
Search exact match IS
Display impr. share
Click share
Relative CTR
YouTube Earned actions
Earned likes
Earned playlist additions
Earned shares
Earned views
Reach metrics
Avg. impr. freq. / user
Unique users
Avg. impr. freq. / user (7 days)
Avg. impr. freq. / user (30 days)
For example, let’s say you want to increase your daily budget by 10% if you’re getting more than 5 conversions.
All you need to do is to choose Converions condition and set to > 5
Define the frequency of your rule.
Set using data from Yesterday if you want the automated rule to analyze your performance for a complete yesterday’s day
Choose the type of email updates you’d like to receive on issues affecting your rule.
Click Preview to ensure you’ve set up your rule to run the way you want. Previewing is just for verification and doesn’t make any permanent changes to your account.
When you’re done, click SAVE RULE
Tips and guidelines for using automated rules
Use limits
Set minimum and maximum limits for your bids and budgets so they don’t get too high or too low. Continuously raising bids can lead to unnecessarily high CPCs, while ongoing decreases could noticeably reduce your traffic.
click Edit 
click Edit 
