Facebook Ads

Facebook Automated Rules Guide and Best Practice

Facebook Automated Rules allow you to create automated rules in Ads Manager, which will automatically check your campaigns, ad sets and ads, and then update or notify you of any changes.

In addition to these automatic checks and notifications, the tool will also take the necessary actions for you. When you create an automated rule, you choose:

  • The criteria that trigger the rule
  • The action your rule takes on the ad
  • The active campaign, ad set or ad you want the rule to affect

Automated rules can help you manage multiple ads running at the same time. Think about the items you frequently check up on and the subsequent actions you take in Ads Manager. Facebook Automated Rules are designed to do these actions for you.

My setup consists of seven rules.

4 rules prevent ad sets from overspending, 2 rules automatically turn back on the ad sets if a delayed conversion comes in, and 1 rule for automatic scaling.


Rule 1 // OFF

Spend > CPA (or 1.1-1.5 x CPA — you choose)
Events < 1
Time range: Today

Purpose: if the day started poorly, better not to spend on this ad set. If lifetime performance was good for this ad set, then we’ll switch it back later.

Rule 2 // OFF

Spend > CPA (or 1.1-1.5 x CPA — you choose)
Events < 1
Time range: Lifetime

Purpose: turning off if the ad set performance is dropping down and with little to no chances of recovery.

Rule 3 // OFF

CPA > Payout
Events > 0
Time range: Today

Purpose: if you’ve had conversions, but they’re expensive, it’s better to turn them off and stop spending.

Rule 4 // OFF

CPA > Payout
Events > 0
Time range: 7 days include today

Purpose: same for the last week


Rule 5 // ON

CPA < (Payout – 0.01)
Events > 0
Time range: Today

Purpose: in case you had a delayed conversion.

Rule 6 // ON

CPA < (Payout – 0.01)
Events > 0
Time range: 7 days including today
Schedule: custom time – every day from 00:00 to 00:30

Purpose: every night we give a chance to ad sets that we turned off but after it receives a conversion.

Automatically increase the budget rules

facebook increase budget automated rules



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